Articles
| Open Access |
DOI:
https://doi.org/10.55640/ijcsis/Volume11Issue01-05
A Quantum-Enhanced Framework for Predicting Consumer Behavior: Empowering U.S. Entrepreneurship through Market Resilience and Data-Driven Decision Intelligence
Md Raihanul Islam , Master of Science in Marketing Analytics, Wright State University, Ohio, USA Samuel Bosch , Master of Science in Applied Data Analytics, Boston University, Boston, USA. Dylan Herman , Master of Science in Quantum Computer Science, University of Amsterdam, Amsterdam, NetherlandsAbstract
The economic landscape of the United States in the mid-2020s is defined by a profound "vibecession" a statistical paradox wherein robust macroeconomic indicators, particularly record-breaking business formation, coexist with historically depressed consumer sentiment. As of late 2025, U.S. Census Bureau data indicates a surge in high-propensity business applications, specifically in the retail and professional services sectors, signaling a revitalized entrepreneurial ecosystem. However, the University of Michigan Index of Consumer Sentiment (ICS) remains entrenched at recessionary levels, revealing a decoupling of psychological economic outlook from transactional reality. This divergence suggests that classical predictive models, which rely on linear rationality and historical precedence, are increasingly insufficient for capturing the non-linear, entangled nature of modern consumer decision-making.
This research paper introduces a Quantum-Enhanced Framework for Consumer Behavior Prediction (QE-CBP), a novel methodological approach that integrates Quantum Machine Learning (QML) algorithms with traditional econometric analysis to empower U.S. entrepreneurs. By leveraging the principles of quantum mechanics—superposition, entanglement, and interference—this framework addresses the high-dimensionality and sparsity inherent in modern e-commerce data. We employ Quantum Support Vector Machines (QSVM) for precise customer segmentation, Hybrid Quantum-Classical Neural Networks (HQCNN) for purchase intent classification, and Quantum Reinforcement Learning (QRL) for dynamic pricing strategies.
Through a rigorous analysis of 2025 Business Formation Statistics, historical consumer sentiment data, and micro-level e-commerce transaction logs, this study demonstrates that quantum-enhanced models can identify latent behavioral clusters and predict "impulsive high-value" purchasing anomalies that classical models dismiss as noise. The findings provide a strategic roadmap for startups to transcend survival metrics and achieve market resilience, arguing that the integration of quantum decision intelligence is not merely a technological upgrade but a fundamental necessity for navigating the stochastic complexity of the post-2025 economy.
Keywords
Quantum Machine Learning, Consumer Behavior, Entrepreneurship, Market Resilience, Decision Intelligence, Business Formation Statistics, Quantum Game Theory, Predictive Analytics, Vibecession
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