SUNG WOO CHOI. Predictive Analytics and The Futility of Reactive Retention: A Multidisciplinary Investigation into Customer Churn Dynamics and Decision Engines in Digital Ecosystems. International Journal of Computer Science & Information System, [S. l.], v. 11, n. 02, p. 62–67, 2026. Disponível em: http://scientiamreearch.org/index.php/ijcsis/article/view/340. Acesso em: 21 apr. 2026.