Articles
| Open Access |
DIGITAL EVOLUTION IN BUSINESS ECOSYSTEMS: LESSONS FROM THE KOREAN POP INDUSTRY
Andrew Faulkner , Felix T. C. Tan, UNSW Australia School of Business, UNSW Sydney, Sydney, AustraliaAbstract
This study explores the digital evolution of business ecosystems, drawing insights from the Korean Pop (K-pop) industry. As a global phenomenon, K-pop has leveraged digital technologies to transform traditional business models, revolutionizing fan engagement, content distribution, and revenue generation. This research examines key digital strategies employed by K-pop agencies and artists, including social media marketing, digital content creation, and online community management. By analyzing these strategies, the study identifies lessons that can be applied to other industries undergoing digital transformation. The findings underscore the importance of adapting to digital trends, fostering fan communities, and optimizing digital platforms to sustain competitive advantage in modern business ecosystems.
Keywords
Digital transformation, Business ecosystems, Digital strategies
References
Adner, R. (2017). Ecosystem as structure: An actionable construct for strategy. Journal of Management, 43(1), 39–58.
Adner, R., & Kapoor, R. (2010). Value creation in innovation ecosystems: How the structure of technological interdependence affects firm performance in new technology generations. Strategic Management Journal, 31(3), 306–333.
Agarwal, R., Gupta, A. K., & Kraut, R. (2008). Editorial overview – The interplay between digital and social networks. Information Systems Research, 19(3), 243–252.
Ågerfalk, P. J. (2014). Insufficient theoretical contribution: A conclusive rationale for rejection? European Journal of Information Systems, 23(6), 593–599.
Alaimo, C., Kallinikos, J., & Valderrama, E. (2019). Platforms as service ecosystems: Lessons from social media. Journal of Information Technology, 00(0), 1–24.
Alvedalen, J., & Boschma, R. (2017). A critical review of entrepreneurial ecosystems research: Towards a future research agenda. European Planning Studies, 25(6), 887–903.
Anderson, P. (1999). Perspective: Complexity theory and organization science. Organization Science, 10(3), 216–232.
Baldwin, C., & Von Hippel, E. (2011). Modeling a paradigm shift: From producer innovation to user and open collaborative innovation. Organization Science, 22(6), 1399–1417.
Barrett, M., Davidson, E., Prabhu, J., & Vargo, S. L. (2015). Service innovation in the digital age: Key contributions and future directions. MIS Quarterly, 39(1), 135–154.
Bassellier, G., Benbasat, I., & Reich, B. H. (2003). The influence of business managers' IT competence on championing IT. Information Systems Research, 14(4), 317–336.
Article Statistics
Downloads
Copyright License
Copyright (c) 2024 Andrew Faulkner
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Copyright and Ethics:
- Authors are responsible for obtaining permission to use any copyrighted materials included in their manuscript.
- Authors are also responsible for ensuring that their research was conducted in an ethical manner and in compliance with institutional and national guidelines for the care and use of animals or human subjects.
- By submitting a manuscript to International Journal of Economics Finance & Management Science (IJEFMS), authors agree to transfer copyright to the journal if the manuscript is accepted for publication.