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THE CHANGING LANDSCAPE OF RETAIL: BUSINESS MODELS, CONSUMER TRENDS, AND MARKET IMPLICATIONS
Krishnappa Gautam , Assistant Professor, Department of Commerce, Sourashtra College Madurai, Tamil Nadu, IndiaAbstract
The retail industry has undergone significant transformations in recent years, driven by shifts in consumer behavior, advancements in technology, and the emergence of new business models. This paper explores the changing landscape of retail, focusing on evolving business models, key consumer trends, and their implications for the market. It examines traditional brick-and-mortar retail models alongside digital and omnichannel approaches, highlighting the rise of e-commerce, direct-to-consumer (D2C) models, and subscription services. The study also delves into shifting consumer expectations, such as the growing demand for personalization, convenience, and sustainability. Additionally, the research discusses how these trends impact retailers' strategies, competitive dynamics, and supply chain management. By synthesizing insights from industry reports, case studies, and market analysis, the paper offers a comprehensive overview of how retailers must adapt to stay competitive in an increasingly digital and consumer-centric market. The findings provide valuable insights for business leaders and policymakers aiming to navigate the evolving retail landscape.
Keywords
Retail industry, Business models, Consumer trends
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