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| Open Access |
DOI:
https://doi.org/10.55640/ijefms-9150
AN OVERVIEW OF RETAILERS: BUSINESS MODELS, TRENDS, AND IMPACT ON CONSUMER MARKETS
Dr. Eb Mariappan , Assistant Professor, Department of Commerce, Sourashtra College Madurai, Tamil Nadu, IndiaAbstract
This paper provides an overview of retailers, exploring their diverse business models, prevailing trends, and significant impact on consumer markets. Retailers play a pivotal role in the distribution and sale of consumer goods and services, bridging the gap between manufacturers and end consumers. The study delves into various types of retailers, from brick-and-mortar stores to e-commerce giants, highlighting their distinctive characteristics and approaches. Moreover, it examines the latest trends in the retail industry, such as omnichannel strategies, personalized customer experiences, and sustainability initiatives. By analyzing the evolving landscape of retailers and their strategies, this paper elucidates the profound influence of retailers on consumer behavior, market dynamics, and the broader economy.
Keywords
Retailers, business models, consumer markets
References
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