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DOI:
https://doi.org/10.55640/ijefms-9134
ENHANCING COMPETITIVENESS THROUGH REVERSE LOGISTICS PRACTICES: A STUDY OF FOOD MANUFACTURING FIRMS IN KENYA
Mwaura Gicuru , Department of Business Administration, Dedan Kimathi University of Technology, Nyeri, KenyaAbstract
This study investigates the role of reverse logistics practices in enhancing the competitiveness of food manufacturing firms in Kenya. Reverse logistics, encompassing product returns, recycling, and waste management, plays a vital role in sustainability and cost-effectiveness. In the context of food manufacturing, where quality, safety, and environmental concerns are paramount, understanding the impact of reverse logistics on competitiveness is critical. Employing a mix of qualitative and quantitative methodologies, this research examines how the adoption of effective reverse logistics practices contributes to improved competitiveness, sustainability, and economic performance within the Kenyan food manufacturing sector.
Keywords
Reverse Logistics, Food Manufacturing, Competitiveness
References
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