
NAVIGATING DISTRACTIONS: UNVEILING THE POWER OF DIGITAL ADVERTISING IN LOW-ATTENTION ENVIRONMENTS
Kyle Williamson , School of Communication, Journalism, And Marketing, Massey University, Palmerston North, New ZealandAbstract
Unveiling the Power of Digital Advertising in Low-Attention Environments," delves into the dynamics of digital advertising's effectiveness when faced with challenges posed by low-attention environments. In an era saturated with information and distractions, the study investigates strategies and elements within digital advertising that capture and retain audience focus. Through a comprehensive analysis of engagement metrics, user behaviors, and content attributes, the research aims to provide insights for advertisers seeking to optimize their campaigns in settings where attention is at a premium.
Keywords
Digital Advertising, Low-Attention Environments, Engagement Metrics
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