Articles
| Open Access |
DOI:
https://doi.org/10.55640/ijefms-9147
DIGITAL TRUST IN TRANSITION: EVALUATING CUSTOMER CONFIDENCE IN E-BANKING SYSTEMS IN BANGLADESH
Mohammad Nasrin Shaikh , Department of Management, Islamic University, Kushtia, BangladeshAbstract
This study investigates the evolving landscape of digital trust in the context of E-Banking systems in Bangladesh. Focusing on customers' confidence, the research explores factors influencing trust formation and maintenance in the digital banking sphere. Utilizing a mix of qualitative and quantitative methods, including surveys and interviews, the study sheds light on the dynamics of trust, security perceptions, and user experiences shaping customers' interactions with E-Banking systems. The findings provide valuable insights for banking institutions, policymakers, and researchers seeking to enhance the trustworthiness of digital financial platforms in the Bangladeshi context.
Keywords
Digital trust, E-Banking systems, customer confidence
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BUILDING INNOVATION: THE ROLE OF APPRENTICESHIP TRAINING IN KNOWLEDGE DIFFUSION WITHIN FIRMS. (2023). International Interdisciplinary Business Economics Advancement Journal, 4(12), 01-06. https://doi.org/10.55640/business-abc436
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