MD AMRAN HOSSEN PABEL; BISWANATH BHATTACHARJEE; SONJOY KUMAR DEY; SAKIB SALAM JAMEE; MD OMAR OBAID; MD SAKIB MIA; SAJIDUL ISLAM KHAN; MOHAMMAD KAWSUR SHARIF. BUSINESS ANALYTICS FOR CUSTOMER SEGMENTATION: A COMPARATIVE STUDY OF MACHINE LEARNING ALGORITHMS IN PERSONALIZED BANKING SERVICES. International Journal of Economics Finance & Management Science, [S. l.], v. 10, n. 03, p. 1–13, 2025. DOI: 10.55640/ijefms/Volume10Issue03-01. Disponível em: https://scientiamreearch.org/index.php/ijefms/article/view/153. Acesso em: 6 oct. 2025.