LALIT LAMBA. GAME-CHANGER: UNVEILING THE IMPACT OF GAME-SPECIFIC FACTORS ON BRAND RECALL AND ATTITUDE. International Journal of Economics Finance & Management Science, [S. l.], v. 8, n. 11, p. 01–04, 2023. DOI: 10.55640/ijefms-9143. Disponível em: https://scientiamreearch.org/index.php/ijefms/article/view/73. Acesso em: 6 oct. 2025.