This study examines the importance and effectiveness of performance measurement systems in quick service restaurant (QSR) chains. With the highly competitive nature of the QSR industry, it is crucial for restaurant chains to implement robust performance measurement systems to track and evaluate their operational and financial performance. This research investigates the key metrics and indicators used in performance measurement systems within QSR chains, as well as the impact of these systems on business success. A combination of qualitative and quantitative research methods, including interviews and surveys, is employed to gather insights from industry professionals and managers. The findings shed light on the significance of performance measurement systems in driving operational efficiency, enhancing customer satisfaction, and improving overall business performance in the QSR industry.

This article aims to evaluate the performance of food firms listed on the Hanoi Stock Exchange. By examining various financial indicators and performance measures, the study provides valuable insights into the financial health and operational efficiency of these firms. The analysis utilizes a sample of food firms over a specified time period and employs statistical techniques to assess their performance. The findings shed light on the strengths, weaknesses, and overall performance of food firms in the Hanoi Stock Exchange, offering valuable information for investors, policymakers, and stakeholders in the food industry.

This article presents an empirical study aimed at investigating the factors of social media advertisements that influence brand preference among young customers. With the increasing popularity and influence of social media, businesses are leveraging these platforms to promote their brands and products. However, understanding the specific factors that shape brand preference among young customers in the context of social media advertising is crucial for effective marketing strategies. This study employs a quantitative approach, collecting data through surveys from a sample of young customers. The collected data is analyzed using statistical techniques to identify the significant factors influencing brand preference. The findings provide insights into the factors that businesses should consider when designing social media advertising campaigns targeting young customers.

This empirical study investigates the impact of internal factors on the financial performance of Nigerian Deposit Money Banks (DMBs). Internal factors, such as capital adequacy, asset quality, management efficiency, earnings quality, and liquidity, play a critical role in determining the financial health and profitability of banks. Understanding the relationship between these internal factors and financial performance is crucial for banks' sustainable growth and stability. The study utilizes a panel dataset comprising financial data of Nigerian DMBs over a specified period. Multiple regression analysis is employed to examine the association between internal factors and financial performance measures, such as return on assets (ROA) and return on equity (ROE). The findings of this study provide valuable insights into the influence of internal factors on the financial performance of Nigerian DMBs and contribute to the existing literature on banking performance.