Vol. 2 No. 01 (2017): volume 02 Issue 01

Open Access 2017-06-04     73     100

LEVELING UP BRAND RECALL AND ATTITUDE: A COMPARATIVE STUDY OF GAME-SPECIFIC FACTORS

Raman Biswas , Assistant Professor, Department of Marketing, ICFAI Business School, India
International Journal of Economics Finance & Management Science, Vol. 2 No. 01 (2017): volume 02 Issue 01, 01-05 .
DOI: https://doi.org/10.55640/ijefms-9136
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