Articles | Open Access |

MODELING THE IMPACT OF DEMOGRAPHIC VARIABLES ON EMPLOYEE MOTIVATION LEVELS IN THE AUTOMOBILE INDUSTRY

Ruchi Arora , Assistant Professor, The NorthCap University, The NorthCap University, Near Rotary Public School Cartarpuri Alias, Huda, Sector 23A, Gurugram, Haryana, India

Abstract

Employee motivation is a critical factor that influences the overall performance and productivity of an organization. This study aims to model the impact of demographic variables on employee motivation levels in the automobile industry. Demographic variables such as age, gender, education level, and years of experience are considered as potential predictors of employee motivation. The study utilizes quantitative data collected through surveys administered to employees working in various roles within the automobile industry. Statistical techniques, such as regression analysis and structural equation modeling, are employed to analyze the data and assess the relationships between demographic variables and employee motivation levels. The findings of this study provide valuable insights into the factors influencing employee motivation in the automobile industry and offer implications for human resource management practices.

Keywords

Employee motivation, demographic variables, automobile industry

References

Blau GJ. An empirical investigation of the determinants of job satisfaction of automobile salespeople. Human Relations. 1994;47(11):1325-1343.

Çankaya M, Budak G. Employee motivation in the Turkish automotive industry: A qualitative study. The TQM Journal. 2018;30(2):205-220.

Gursoy D, Chi CGQ, Lu L. Antecedents and outcomes of employee voluntary turnover in the hotel industry. Journal of Hospitality & Tourism Research. 2010;34(3):349-367.

Ilies R, Judge TA. Is self-esteem the engine of success? Academy of Management Perspectives. 2004;18(3):62-64.

Jaramillo F, Mulki JP, Marshall GWT. A meta-analysis of the relationship between organizational commitment and salesperson job performance: 25 years of research. Journal of Business Research. 2005;58(6):705-714.

Joo B-K, Lim T, Kim T. The effects of transformational and transactional leadership on employee burnout, job satisfaction, and turnover intention: A comparative study between SMEs and large-sized companies in Korea. Leadership & Organization Development Journal. 2013;34(6):586-606.

Article Statistics

Downloads

Download data is not yet available.

Copyright License

Download Citations

How to Cite

Ruchi Arora. (2023). MODELING THE IMPACT OF DEMOGRAPHIC VARIABLES ON EMPLOYEE MOTIVATION LEVELS IN THE AUTOMOBILE INDUSTRY. International Journal of Computer Science & Information System, 8(06), 09–12. Retrieved from https://scientiamreearch.org/index.php/ijcsis/article/view/34