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STRATEGIC INSIGHTS FOR SUCCESS: NAVIGATING CPG SALES GROWTH WITH BUSINESS INTELLIGENCE
Rajat Bagela , Computer & Communication Engineering, Manipal University, Manipal, IndiaAbstract
This paper explores the pivotal role of business intelligence in guiding Consumer Packaged Goods (CPG) companies toward sustained success and accelerated growth. Recognizing the dynamic nature of the market, the study delves into strategic insights derived from sophisticated data analytics, market trends, and consumer behavior analysis. By navigating through this comprehensive landscape of business intelligence, CPG Sales Navigator empowers companies to make informed decisions, optimize operations, and capitalize on emerging opportunities. The paper highlights the transformative impact of strategic insights on navigating the intricate terrain of CPG sales, fostering adaptability, and ensuring a competitive edge in the ever-evolving marketplace.
Keywords
Consumer Packaged Goods, Sales Navigator, Business Intelligence
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