Articles
| Open Access |
DOI:
https://doi.org/10.55640/ijefms-9138
ENGAGING THE DISENGAGED: DIGITAL ADVERTISING'S IMPACT IN LOW-ATTENTION ENVIRONMENTS
Mate Williamson , School of Communication, Journalism, And Marketing, Massey University, Palmerston North, New ZealandAbstract
In an era of constant digital distractions and short attention spans, the effectiveness of digital advertising in low-attention environments is a critical concern for marketers and advertisers. This study delves into the challenges and opportunities presented by such environments and examines the strategies and techniques that can engage audiences effectively. Through a comprehensive analysis of case studies and consumer behavior studies, we uncover insights that can reshape the way digital advertising is conceived and executed in today's fast-paced digital landscape.
Keywords
Digital Advertising, Low-Attention Environments, Audience Engagement
References
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Copyright (c) 2019 Mate Williamson
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
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