Vol. 4 No. 01 (2019): volume 04 Issue 01

Open Access 2019-06-02     69     115

ENGAGING THE DISENGAGED: DIGITAL ADVERTISING'S IMPACT IN LOW-ATTENTION ENVIRONMENTS

Mate Williamson , School of Communication, Journalism, And Marketing, Massey University, Palmerston North, New Zealand
International Journal of Economics Finance & Management Science, Vol. 4 No. 01 (2019): volume 04 Issue 01, 01-05 .
DOI: https://doi.org/10.55640/ijefms-9138
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