This study aims to investigate the factors influencing consumer buying behavior for toothpaste in the Kintampo North Municipality. Understanding consumer behavior is crucial for marketers to design effective strategies and tailor products to meet consumer needs. Using a mixed-methods approach, including surveys and interviews, data was collected from a representative sample of consumers in the municipality. The analysis examined various factors such as brand loyalty, price sensitivity, product attributes, and demographic variables. Results reveal insights into the primary determinants shaping toothpaste purchasing decisions in the region. The findings contribute to the existing body of knowledge on consumer behavior and provide actionable recommendations for marketers operating in the oral care market.

This study examines the dynamics of individuals' multiple team membership (MTM), focusing on its benefits and disadvantages within organizational contexts. Organizational tenure is investigated as a moderating factor that influences the outcomes of MTM. Using a mixed-methods approach, including quantitative surveys and qualitative interviews, data were collected from employees across various industries. Results indicate that while MTM can enhance information sharing, skill development, and innovation, it may also lead to role ambiguity, time pressures, and reduced job satisfaction. Organizational tenure moderates these effects, influencing how individuals perceive and manage their involvement in multiple teams. Insights from this research contribute to understanding the nuanced impacts of MTM and inform organizational strategies for optimizing team structures and employee experiences.