Vol. 10 No. 06 (2025): Volume 10 Issue 06

Open Access 2025-06-01     5     4

Targeting the Indian Mindset: Apple’s Cultural Advertising Strategy

Dr. Rituparna Basu , Professor, Marketing, Indian Institute of Management (IIM) Calcutta, India
Dr. Sucharita Mukherjee , Associate Professor, Marketing, Indian School of Business (ISB), Hyderabad, India
International Journal of Economics Finance & Management Science, Vol. 10 No. 06 (2025): Volume 10 Issue 06, 1-6 .
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