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Advanced Predictive Analytics in Financial Markets and E-Commerce: A Multi-Dimensional Inquiry into Neural Networks, Machine Learning Fusion, and Consumer Behavioral Engines
Ayu Lestari Putri , School of Data Science and Information Systems, Universitas Indonesia, Jakarta, IndonesiaAbstract
The convergence of high-frequency financial data and massive consumer datasets has necessitated a paradigmatic shift toward intelligent decision-support systems. This research provides an exhaustive investigation into the application of advanced machine learning architectures-ranging from multilayer feedforward networks to hybrid fusion models-within the dual domains of financial market forecasting and e-commerce customer retention. By synthesizing foundational theories of universal approximation with contemporary advancements in feature-weighted support vector machines and random forest algorithms, this study evaluates the efficacy of predictive models in navigating market volatility and geopolitical risks. The research further explores the "Decision Engine" concept, investigating how propensity prediction based on customer data features can revolutionize supply chain forecasting and CRM strategies. Central to the analysis is the mitigation of knowledge imbalances in AI-advised decision-making and the resolution of imbalanced training sample problems through strategic sampling techniques. The findings suggest that while neural networks provide superior approximation capabilities, their integration with metaheuristics and technical analysis is essential for achieving robust performance in emerging markets and high-volatility assets like Bitcoin. This article concludes with an extensive discussion on the future of collaborative user involvement and the strategic motives behind proactive environmental strategies in sustainable corporate development.
Keywords
Predictive Analytics, Neural Networks, Financial Forecasting, Customer Retention
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