This study examines the acceptance of Bring Your Own Device (BYOD) programs and their impact on employer attractiveness. With the proliferation of personal mobile devices and the increasing trend of employees using them for work purposes, organizations are facing the challenge of incorporating BYOD policies into their operations. This paper explores the factors that influence employees' acceptance of BYOD programs and how these programs affect the overall appeal of an employer. Through a comprehensive literature review and analysis of empirical studies, the study identifies key drivers for BYOD acceptance and discusses their implications for employer branding and talent acquisition strategies. The findings highlight the importance of creating a supportive and secure BYOD environment to enhance employer attractiveness in the era of consumerization.

bring your own device, consumerization, employer attractiveness

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