Articles
| Open Access |
OPTIMIZING THE RIDE: UNPACKING THE CRITICALITY OF SERVICE LEVELS IN CAB AGGREGATION PLATFORMS
Jatin Namdev , Assistant Professor, Marketing & Sales Department, Amity Business School, Amity University, Noida, Uttar Pradesh, IndiaAbstract
In the competitive landscape of cab aggregation platforms, the success of service delivery is contingent upon the intricate orchestration of various service levels. This paper, titled "Optimizing the Ride: Unpacking the Criticality of Service Levels in Cab Aggregation Platforms," delves into a comprehensive analysis of the pivotal role that service levels play in shaping user experience, satisfaction, and the overall success of these platforms. Through a nuanced exploration of key performance indicators and user expectations, the study aims to provide valuable insights for operators and policymakers alike, guiding the optimization of service levels to meet the dynamic demands of the modern transportation ecosystem.
Keywords
Cab Aggregation, Service Levels, User Experience
References
H. S. Kim and C. Yoon, "Determinants of subscriber churn and customer loyalty in the Korean mobile telephony market," Telecommunications Policy, vol. 28, no. 9-10, pp. 751- 765, 2004. doi: http://dx.doi.org/10.1016/j.telpol.2004.05.013
Mcllroyand and S. Barnet, "Building customer relationships: Do discount cards work?," Managing service quality: An International Journal, vol. 10, no. 6, pp. 347-355, 2000. doi: http://dx.doi.org/10.1108/09604520010351491
P. Rauyruen and K. E. Miller, "Relationship quality as a predictor of B2B customer loyalty," Journal of Business Research, vol. 60, no. 1, pp. 21-31, 2007. doi: http://dx.doi.org/10.1016/j.jbusres.2005.11.006
P. Vesel and V. Zabkar, "Managing customer loyalty through the mediating role of satisfaction in the DIY retail loyalty program," Journal of Retailing and Customer Services, vol. 16, no. 5, pp. 396-406, 2009. doi: http://dx.doi.org/10.1016/j.jretconser.2009.05.002
T. J. Gerpott, W. Rams, and A. Schindler, "Customer retention, loyalty, and satisfaction in the German mobile cellular telecommunications market," Telecommunications Policy, vol. 25, no. 4, pp. 249-269, 2001. doi: http://dx.doi.org/10.1016/S0308-5961(00)00097-5
Y. Chang and F. Chen, "Relational benefits, switching barriers and loyalty: A study of airline customer in Taiwan," Journal of Air Transport Management, vol. 13, no. 2, pp. 104-109, 2007. doi: http://dx.doi.org/10.1016/j.jairtraman.2006.10.001
Lin and Y. Wang, "An examination of the determinants of customer loyalty in mobile commerce contexts," Information & Management, vol. 43, no. 3, pp. 271-282, 2006. doi: http://dx.doi.org/10.1016/j.im.2005.08.001
P. Chen and H. Hu, "The effect of relational benefits on perceived value in relation to customer loyalty: An empirical study in the Australian coffee outlets industry," International Journal of Hospitality Management, vol. 29, no. 3, pp. 405-412, 2009. doi: http://dx.doi.org/10.1016/j.ijhm.2009.09.006
Article Statistics
Downloads
Copyright License
Copyright (c) 2023 Jatin Namdev
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Copyright and Ethics:
- Authors are responsible for obtaining permission to use any copyrighted materials included in their manuscript.
- Authors are also responsible for ensuring that their research was conducted in an ethical manner and in compliance with institutional and national guidelines for the care and use of animals or human subjects.
- By submitting a manuscript to International Journal of Computer Science & Information System (IJCSIS), authors agree to transfer copyright to the journal if the manuscript is accepted for publication.